Holistic development of employer brands

360° Expert Journey

For your brand to grow successfully, it needs an identity that is worth believing in. A commitment that runs through your entire corporate structure. This strengthens the identification of your employees with your company and differentiates you from the competition. Through an individual and authentic employer branding strategy, we position your company as a credible and attractive employer on the market. In close cooperation with you and your employees we identify your Employer Value Proposition (EVP). We also design communication measures along the Expert Journey and implement sustainable and individual employer branding communication for you.



The foundation of good employer communication is the employer brand. On the basis of a comprehensive analysis, we develop a brand strategy and employer value proposition (EVP) for you, which are then transferred to brand identity as well as communication measures and channels throughout the entire employee life cycle.


The job market is changing rapidly and requires the application of modern recruiting methods. We support you along the Expert Journey by creating new job advertisements, headhunting & active sourcing, appearing at career fairs or addressing students. With long-term partners and our expertise in educational marketing, we strengthen the presence of your brand among the young target group.


You have only gained a new employee when he or she has been successfully integrated into the company. We advise you on how to create a positive experience for your candidate throughout the entire application and onboarding process. In addition, we offer personnel training and coaching for employee and team development, which ensures long-term employee satisfaction and promotes a positive corporate climate.


Satisfied and loyal employees are essential for the success of your company. Events and family celebrations are one way to show appreciation for your employees. But also personal contact during recruiting events can ultimately convince the applicant of your company. With our many years of experience in the conception and implementation of employee events, company anniversaries, recruiting and team events, we make your company an authentic experience both internally and externally.

Employer Branding Insights

The world of jobs is becoming increasingly complex. Economic fluctuations, social change and shortages of skilled workers are increasing the demands on employers and pose new challenges for companies. The recruitment of specialists and managers, but also the retention of existing employees requires new ways of thinking. With holistic employer branding you create a clear positioning on the employer market, differentiate yourself from the competition and at the same time create identification for your employees. You inspire interested parties and employees to make a common vision become reality.

Get more insights on the topic of employer branding! In our dossier we take up current studies and exciting trends. We also deal with the most important questions about employer branding.

Read Dossier


Our portfolio

Up-to-date employer branding has many interfaces and can include different measures. We develop an individual concept for you, tailored to your needs!

Download PDF presentation

Employer Branding Model

The most important capital of any company are qualified and motivated employees. But how do they become aware of your company? How do you find the right candidate for your job? How can you make new employees enthusiastic about your company in an enduring way, integrate them optimally and keep them as competent employees?

Companies must recognise candidates and employees as valuable experts who have different needs at different stages of their Expert Journey.

With the HOUSTON CIRCLE, Full Moon uses a modular steering wheel to take a more differentiated look at the needs of experts and to take targeted action at the relevant key points


Market, competition & target group analysis

Our work is based on an analysis of the market environment, the competition and best practices. We identify the target group internally through employee interviews and externally through studies and professional articles.

Strategy, Positioning & EVP

Together with you we develop or optimize your Employer Value Proposition (EVP). It is the heart of the employer brand and defines your positioning and strategic orientation.

Markendesign & Kampagne

We develop the graphic appearance of your employer brand as well as the central idea and design of campaigns for you - always taking into account the integration or differentiation from the corporate brand.

Individual personnel marketing

Based on your goals, we develop a communication strategy along the entire Expert Journey. The HOUSTON CIRCLE is our modular steering wheel to identify potentials and measures internally and externally.

Media consulting/planning

The touchpoints of the target group are manifold. We advise you on the choice of suitable media contact options and media planning for online & out-of-home campaigning (OOH) as well as ad placement and social media.

Career site

The central contact point for all potential applicants is your career site. We conceive, design and program these according to state-of-the-art standards in order to make your employer brand digitally tangible and information easily accessible.

Online Marketing & Social Media

Via Online Marketing and SEO we enable you to apply for open positions in a targeted manner. In addition, we provide authentic insights into the world of work in order to intensify the bond between your employees and your company. We achieve this by continuously enlivening your social media channels with target group-relevant content.


Thanks to our expertise in the people business, we can support you in all recruiting activities - whether through headhunting or employee leasing, we find the right candidates for you.

University marketing & career fairs

Addressing the new generation places you early on in the relevant set of the target group. With the help of our network and our target group expertise, we strengthen the presence of your brand at universities, through promotions and appearances at career fairs.

Process consulting: Application & Onboarding

To turn candidates into employees, the Candidate Experience must also be guaranteed in the processes. We advise you with regard to the recruiting, application & onboarding processes as well as the implementation of assessments.

Workshops & Coachings

To increase your human capital, we support you in the design and implementation of workshops for team development, leadership coaching and development of career models.

Employee Retention & Incentives

We design and implement team incentives, employee and family events as well as employer promotions for employee retention. This also includes internal communication and regular surveys to ensure employee satisfaction.


Employer Branding
Ralph Bergmann


All references
Stadtwerke Konstanz | Employer Branding Campaign
Employer Branding
Employer Branding
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WGV | Employer branding campaign
Employer Branding
Employer Branding | Career Website | Campaign
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LIDL DIGITAL | International umbrella campaign
Employer Branding
Employer Branding
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ETAS | Employer Branding Strategy & Career Page
Full Moon Communication GmbH
Full Moon Digital GmbH
Career Website | Employer Branding
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AFI Solutions | Career Page
Full Moon Digital GmbH
Career Website
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DAIMLER TSS | Employee Event 2015
Full Moon Event GmbH
Employee Event | Employer Branding
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Epplestraße 225
70567 Stuttgart