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Career Website

Stadtwerke Karlsruhe


Conception and design of a career website; planning and implementation of an employee photo shoot
Employer Branding
Full Moon Brandcode
Customer: Stadtwerke Karlsruhe
Stadtwerke Karlsruhe Karrierewebsite
Partner Fotografie: Art of Poggel – Kristof Poggel

As a strong regional energy partner, Stadtwerke Karlsruhe supplies the citizens of Karlsruhe with energy and drinking water. Over 1,100 employees work every day to ensure security of supply in the Karlsruhe region.

In the course of employer branding, the project premise was to present Stadtwerke Karlsruhe more strongly as an attractive employer in the region with an eye-catching career website. In order to optimise the number and quality of incoming applications, we conceived and designed a completely new career site. For this purpose, we developed the claim "Shaping the future with energy".

Based on a common understanding of the current situation after a status quo analysis and the concrete definition of the goals and expectations for the project, we conducted a comprehensive competition analysis and created personas to visualise the desired target group. The text of the job advertisements was revised and redesigned.

To give an authentic insight into the company, we planned an employee photo shoot. The resulting photos became an important element in the design of the new career site.

[Translate to En:] Kombiniertes Foto





Epplestraße 225
70567 Stuttgart