Digital and classic brand communication
Digital &
Communication
IMPRESSIVELY STAGING BRAND EXPERIENCES
BRAND IDENTITY
& STRATEGY
We support companies in developing effective and authentic brand strategies from within their company. Together we define your strategic goals and develop suitable measures tailored to the target group - both for your customers and your employees. We create emotionally charged brands with a strong visual impact that already pay off in your defined vision. Because convincing, authentic brands create trust, remain in the memory, prove innovation, but also convey values and culture.
COMMUNICATION
& CAMPAIGNS
We develop impressive corporate designs, targeted communication measures and tailor-made campaigns. In doing so, it is important to us to strengthen the identity of your brand and establish it in an authentic and recognisable way. In addition to corporate design development, this includes the right look & feel and the design of a company's tonality across all relevant channels.
CORPORATE WEBSITES
Your website is the linchpin of your business. It is the information platform that your customers and applicants visit - your worldwide business card. Take the opportunity to turn prospects into long-term customers and employees and to strengthen your brand in the long term. We support you in the development of your corporate website, which is strategically well thought-out, interesting for potential customers and above all relevant. Your industry and target group knowledge combined with our digital expertise creates a unique, sales-promoting online presence. Go with us into the future!
CAREER WEBSITES
We advise and support companies in the digital development and management of their employer brand. An emotional and attractive career site, whether integrated or independent, is indispensable in this process. Through authenticity, transparency and many insights into your corporate culture, you will attract the right employees for you. If you succeed in identifying with your company, you gain motivated employees and keep them in the future. We put your culture, your values and benefits in the right light and set you apart from the competition.
Show moreBRANDED APPLICATIONS
We support you in the digitalization of your business processes and make you strong in your market. We develop digital high-performance solutions based on web-based software solutions or mobile and progressive web apps. Individually tailored to your needs and modularly expandable, we create well thought-out concepts and future-proof systems. In addition to high-performance technology and the right processes, our focus is always on an attractive user experience.
CUSTOMER EXPERIENCE
The optimal customer experience is an important competitive advantage and has a direct impact on purchasing processes and long-term customer loyalty. We help you to sustainably improve the digital customer experience of your customers. To do this, we take stock of the situation and analyse it against the background of your customers' needs, motivations and behaviour. Based on the customer journey, we develop inspiring customer experiences for your individual target group.
Show moreCONTENT CREATION
Successful communication and information depends on the creation of relevant and authentic content. With strategic content creation, you will be visible with your website and on social channels, well positioned in search engines and perceived as an expert. We accompany you with an effective content strategy on Facebook, Instagram, Xing, LinkedIn and of course with the content development on your website.
SOCIAL MEDIA
We know all the important social network channels and are aware of their special characteristics and which content is best received by the target group. Whether powerful campaigns, targeted ads or authentic corporate branding - we are happy to support you. We develop social media strategies suitable for your target group and your products. The right selection and use of social media channels and the placement of relevant content is crucial. This enables you to position yourself as an expert, as a service provider, as a product manufacturer or as an employer in a targeted manner.
OUR SERVICES
Brand strategy
We develop effective brand strategies that are memorable. From this we derive coherent communication concepts and measures that inspire. Classic, digital and live at the POS or as an event.
Employer Branding
Employer branding uses many digital channels and measures. This starts with positioning the company as an employer brand on a career website. The logical continuation is the positioning as an employer with insights and campaigns on social channels such as Instagram and LinkedIn, through to seamlessly positive application processes between the website and the applicant management system.
Campaign development
We develop attention-grabbing and target group-oriented campaigns for your company. Optimized for corporate communication as well as in the context of employer branding campaigns. We use a mix of digital and classic channels that is optimised for the application and target group in terms of cost/benefit.
Content Management
We develop corporate websites and career websites on the basis of high-performance and investment-safe content management systems. Within this framework we realise the integration of digital business processes and interfaces.
App development
We consult, design and develop mobile apps natively for IOS and Android or as hybrid or progressive web apps. We use the latest technical standards and an intuitive user-centred approach in the development of user experience and user interface. Our focus is on the development of data management, service and e-learning and "intranet apps". In addition to native programming, we also use technological frameworks such as Flutter and Cordova.
Progressive Web Apps
Online use is shifting more and more to mobile devices. The trend in mobile applications is to become technologically independent of native apps without losing the real app experience. Progressive web apps combine the usability advantages and user experience of native apps with current developments based on open web standards and barrier-free access via the browser.
Application Development
We conceive, design and develop digital business processes in the form of browser-based web applications. The focus is on applications in the area of data management, reporting software combined with interfaces to third-party systems or app applications for mobile use on tablets or smartphones.
UX/UI Design
We love to inspire and develop digital products with added value. With UX strategies and attractive, unique user interfaces, we push you forward and increase your digital success factor. A good user experience not only influences the interaction with your website, but also strengthens the brand perception and optimizes the recommendation behavior of your users. With intuitive websites and tailored apps you will convince your customers.
Search engines/ SEO optimization
The optimization of visibility and the resulting findability in search engines is an essential part of a web project. A well-founded, strategic approach to SEO guarantees our clients a long-term positioning that generates leads. Draw attention to yourself! Increase the awareness and communication of your company with us.
Prototype development
In order to effectively design new digital products and to test their use, we develop interactive prototypes with different functional and usability depths, depending on your needs. This approach guarantees a high degree of accuracy in the development of digital applications with regard to necessary functions and usability.
Corporate Design
We make you unique! A characteristic appearance distinguishes your company from others. We support you in presenting your corporate identity with a consistent, unmistakable corporate design, both internally and externally - offline and online.
Content Strategie
Attention-grabbing content with added value must be professionally planned, structured and distributed so that it can be found, received, shared and commented on online. Our experts develop the content strategy that is right for you as the basis for successful content marketing - focused on the channels that are really relevant to your target group.
Social Media
All over the world, users network in social networks to exchange information and exchange views - including your target group. Social media is the ideal marketing platform to reach your customers, employees, opinion leaders and influencers with exciting content at a low threshold. We develop a successful social media strategy for you: We know where your target group is and prepare your information channel-specific. Together we build and strengthen your online reputation and make your company visible in the right places!
Digital Customer Experience
The digital touchpoints that customers have with companies are constantly increasing. If they have a bad experience, they will migrate to the competition. We help you deliver positive experiences to your customers at every possible digital interaction point. This increases customer loyalty, boosts orders and has a positive impact on overall brand perception.
FULL MOON DIGITAL
& COMMUNICATION
Digital & Communication
Years ago, we merged the specialist areas of classical and digital brand communication into a strong and successful unit. Together we develop tailor-made, coherent brand positioning and groundbreaking communication strategies. We know which channels to use - depending on the objective and target group - and know the needs of the respective users. In this way we support you profitably and sustainably both off- and online.
Brand affinity
Our heart beats for captivating brand concepts and unerring communication. We implement this in all classical and digital disciplines. From tailor-made campaigns to high-performance websites and branded software solutions.
Technology
We are experienced techies and love functional challenges and new technological territory. Our own experienced development teams create high-performance digital solutions with agility and courage. Whether CMS, software or app development - we have the right technology for everything.
Agility
The agile implementation of projects is in our blood. Our many years of experience in agile working methods and tools enable us to implement projects in a timely, transparent and professional manner. We use Scrum and Kanban as well as innovative software tools like Atlassian.
References
Our many years of experience in a wide range of content and technological areas help us to quickly and reliably get to grips with new projects. Whether impressive corporate websites, web-based applications, e-learning projects or successful brandings and campaigns: We can draw from a wealth of experience and bring your project forward in terms of design and technology.
Show moreDevelopment
For last-minute customer- or project-specific requests, we fall back on specialised teams. We offer developers in PHP, Laravel, .NET, mobile development, SEO content creation, but also AR, VR, 3D animation and rendering.
Show more