Digital and classic brand communication
IMPRESSIVELY STAGING BRAND EXPERIENCES
We support companies in developing effective and authentic brand strategies from within their company. Together we define your strategic goals and develop suitable measures tailored to the target group - both for your customers and your employees. We create emotionally charged brands with a strong visual impact that already pay off in your defined vision. Because convincing, authentic brands create trust, remain in the memory, prove innovation, but also convey values and culture.
We develop impressive corporate designs, targeted communication measures and tailor-made campaigns. In doing so, it is important to us to strengthen the identity of your brand and establish it in an authentic and recognisable way. In addition to corporate design development, this includes the right look & feel and the design of a company's tonality across all relevant channels.
Your website is the linchpin of your business. It is the information platform that your customers and applicants visit - your worldwide business card. Take the opportunity to turn prospects into long-term customers and employees and to strengthen your brand in the long term. We support you in the development of your corporate website, which is strategically well thought-out, interesting for potential customers and above all relevant. Your industry and target group knowledge combined with our digital expertise creates a unique, sales-promoting online presence. Go with us into the future!
We advise and support companies in the digital development and management of their employer brand. An emotional and attractive career site, whether integrated or independent, is indispensable in this process. Through authenticity, transparency and many insights into your corporate culture, you will attract the right employees for you. If you succeed in identifying with your company, you gain motivated employees and keep them in the future. We put your culture, your values and benefits in the right light and set you apart from the competition.Show more
We support you in the digitalization of your business processes and make you strong in your market. We develop digital high-performance solutions based on web-based software solutions or mobile and progressive web apps. Individually tailored to your needs and modularly expandable, we create well thought-out concepts and future-proof systems. In addition to high-performance technology and the right processes, our focus is always on an attractive user experience.
The optimal customer experience is an important competitive advantage and has a direct impact on purchasing processes and long-term customer loyalty. We help you to sustainably improve the digital customer experience of your customers. To do this, we take stock of the situation and analyse it against the background of your customers' needs, motivations and behaviour. Based on the customer journey, we develop inspiring customer experiences for your individual target group.
We know all the important social network channels and are aware of their special characteristics and which content is best received by the target group. Whether powerful campaigns, targeted ads or authentic corporate branding - we are happy to support you. We develop social media strategies suitable for your target group and your products. The right selection and use of social media channels and the placement of relevant content is crucial. This enables you to position yourself as an expert, as a service provider, as a product manufacturer or as an employer in a targeted manner.
We develop effective brand strategies that are memorable. From this we derive coherent communication concepts and measures that inspire. Classic, digital and live at the POS or as an event.
Employer branding uses many digital channels and measures. This starts with positioning the company as an employer brand on a career website. The logical continuation is the positioning as an employer with insights and campaigns on social channels such as Instagram and LinkedIn, through to seamlessly positive application processes between the website and the applicant management system.
We develop attention-grabbing and target group-oriented campaigns for your company. Optimized for corporate communication as well as in the context of employer branding campaigns. We use a mix of digital and classic channels that is optimised for the application and target group in terms of cost/benefit.
We develop corporate websites and career websites on the basis of high-performance and investment-safe content management systems. Within this framework we realise the integration of digital business processes and interfaces.
We consult, design and develop mobile apps natively for IOS and Android or as hybrid or progressive web apps. We use the latest technical standards and an intuitive user-centred approach in the development of user experience and user interface. Our focus is on the development of data management, service and e-learning and "intranet apps". In addition to native programming, we also use technological frameworks such as Flutter and Cordova.
Progressive Web Apps
Online use is shifting more and more to mobile devices. The trend in mobile applications is to become technologically independent of native apps without losing the real app experience. Progressive web apps combine the usability advantages and user experience of native apps with current developments based on open web standards and barrier-free access via the browser.
We conceive, design and develop digital business processes in the form of browser-based web applications. The focus is on applications in the area of data management, reporting software combined with interfaces to third-party systems or app applications for mobile use on tablets or smartphones.
We love to inspire and develop digital products with added value. With UX strategies and attractive, unique user interfaces, we push you forward and increase your digital success factor. A good user experience not only influences the interaction with your website, but also strengthens the brand perception and optimizes the recommendation behavior of your users. With intuitive websites and tailored apps you will convince your customers.
Search engines/ SEO optimization
The optimization of visibility and the resulting findability in search engines is an essential part of a web project. A well-founded, strategic approach to SEO guarantees our clients a long-term positioning that generates leads. Draw attention to yourself! Increase the awareness and communication of your company with us.
In order to effectively design new digital products and to test their use, we develop interactive prototypes with different functional and usability depths, depending on your needs. This approach guarantees a high degree of accuracy in the development of digital applications with regard to necessary functions and usability.
Full Moon Consulting
Our competent consulting team offers independent services for digital products, digital processes and the use of digital tools. We carry out groundbreaking training courses for "Agile Working" that will help you move forward.
We make you unique! A characteristic appearance distinguishes your company from others. We support you in presenting your corporate identity with a consistent, unmistakable corporate design, both internally and externally - offline and online.
Attention-grabbing content with added value must be professionally planned, structured and distributed so that it can be found, received, shared and commented on online. Our experts develop the content strategy that is right for you as the basis for successful content marketing - focused on the channels that are really relevant to your target group.
All over the world, users network in social networks to exchange information and exchange views - including your target group. Social media is the ideal marketing platform to reach your customers, employees, opinion leaders and influencers with exciting content at a low threshold. We develop a successful social media strategy for you: We know where your target group is and prepare your information channel-specific. Together we build and strengthen your online reputation and make your company visible in the right places!
FULL MOON DIGITAL
Digital & Communication
Years ago, we merged the specialist areas of classical and digital brand communication into a strong and successful unit. Together we develop tailor-made, coherent brand positioning and groundbreaking communication strategies. We know which channels to use - depending on the objective and target group - and know the needs of the respective users. In this way we support you profitably and sustainably both off- and online.
Our heart beats for captivating brand concepts and unerring communication. We implement this in all classical and digital disciplines. From tailor-made campaigns to high-performance websites and branded software solutions.
We are experienced techies and love functional challenges and new technological territory. Our own experienced development teams create high-performance digital solutions with agility and courage. Whether CMS, software or app development - we have the right technology for everything.
The agile implementation of projects is in our blood. Our many years of experience in agile working methods and tools enable us to implement projects in a timely, transparent and professional manner. We use Scrum and Kanban as well as innovative software tools like Atlassian.
Our many years of experience in a wide range of content and technological areas help us to quickly and reliably get to grips with new projects. Whether impressive corporate websites, web-based applications, e-learning projects or successful brandings and campaigns: We can draw from a wealth of experience and bring your project forward in terms of design and technology.Show more
Full Moon Group
We are embedded in the Full Moon Group, a heterogeneous agency for brand communication that covers a broad spectrum of brand and live communication. Especially in the area of employer branding, Full Moon offers a unique portfolio of services and measures that will pay off on your project.