The pandemic situation led to trade fair cancellations for many companies and presented our client with the task of transforming the typical trade fair concept into a new, digital form of communication that also inspires at a distance. We therefore implemented a full CGI green screen production for PACCOR Packaging GmbH and created tangible brand communication in the form of a digital trade fair with interactive modules that we developed ourselves. We integrated a "join-in" function for visitors, which also increased the time users spent on the client's website and enhanced the user experience.

With our project "Interactive digital PACCOR Booth" we are nominated for the German Design Award 2022, which has been awarded by the German Design Council for 10 years now! In the discipline "Excellent Communications Design", our digital trade fair is taking part in the current competition in the category "Interactive User Experience".

A unique interactive trade fair concept
During the conception and development work, it quickly became clear to us that all the digital trade fairs currently available on the web did not meet the standards we wanted for our client. We therefore created a unique concept that did not yet exist on the web and in the segment. We developed a key message and designed the storyboard based on the company's content elements and highlight products. In this way, we created space for a genuine experience of the product innovations and the company's underlying strategic realignment - with entertaining added value for the customer.

In the course of the brand relaunch we designed and the resulting partnership that our client lives by, we created an interactive, close and emotional experience as a digital format to differentiate the company in the market and to strengthen its repositioning and awareness.