Full Moon wins German Brand Award with PACCOR's digital booth!

Our interactive digital booth from our client PACCOR Packaging GmbH won twice at this year's German Brand Award 2022: once as winner in the category…

12 steps to a successful employer brand

Does it make sense at all for a company to build up an employer brand? How should one proceed and what needs to be considered in order to create a…

Employer branding as an opportunity for Baden-Württemberg

The problem: We have a persistent shortage of skilled workers in Baden-Württemberg - or rather: in "THE LÄND". Skilled workers with the appropriate…

Employer branding as an important multiplier in recruiting

43 percent of German companies see the shortage of skilled workers as a business risk, according to a recent survey by the German Chamber of Industry…

The relevance of employer branding for effective HR marketing

Despite the collapse in demand on the labour market in 2020, the employment rate in Germany is already above the pre-crisis level again in the second…

Recruiting in times of home office and social distancing: What is important concerning employer branding?

As long as the vaccination rate in this country is still expandable, home office and social distancing determine all areas of life - also in…

Employer branding as an advantage in times of crisis

The ongoing pandemic with all its restrictions affects employers and employees alike and has permanently changed the world of work. Why should…

Why are career websites important for employer branding?

For most companies, their own career page - as part of the company website or as a stand-alone platform - is the most important channel for publishing…

The German employment market: Why is employer branding so important in times of crisis?

For more than 14 years, employment in Germany rose continuously. This trend came to an abrupt end in 2020 with the beginning of the Corona pandemic.…

Job Market Spain: Employer Branding for Generation Z in the Corona Crisis

Young people in Spain between the ages of 15 and 25 are affected particularly hard by the health and socio-economic consequences of the COVID 19…

Employer branding: Take advantage of the lasting effect of events!

When it comes to employer branding, there is no better way to build a strong employer brand than through events. This also counts in times of home…

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