Full Moon wins German Brand Award with PACCOR's digital booth!
The German Brand Award is a special award for successful brand management in German-speaking countries and is presented at the German Brand Convention and Awards Ceremony in Berlin. The renowned award recognises companies, agencies, service providers and marketeers from all industries, as well as non-commercial and governmental organisations that stand out from the competition through exemplary brand management, sustainable campaigns and exceptional marketing projects.
Our long-term client PACCOR is one of the leading global players in the plastic packaging industry. Together with PACCOR, we already carried out a comprehensive relaunch of the brand in 2019: Away from static design, towards flexible brand codes and emotional imagery.
A digital journey through the brand world
The goal of the current project was to provide customers and stakeholders with an emotionally experienceable interactive state-of-the-art communication for the presentation of product innovations, even during pandemic times. For this purpose, we developed a unique concept together with PACCOR and our production partners, which had never been seen before in the industry.
We created tangible brand communication in the form of a digital trade fair presentation with interactive modules: The user experiences an interactive journey through the digitally built PACCOR world on a CGI basis. In addition to the complete CGI green screen production with interactive modules, the conception of the storyboard and the design is based on the content elements of the company and selected products.
With the help of interactive actions, the user decides which areas he wants to visit. This creates a space for genuine experience of the product innovations and the new vision of the company - with entertaining added value for the user including an interactive "join-in" function. Not only are the products presented in an innovative way, but the users experience the entire brand holistically and interactively.
The result is a fascinatingly real, immersive experience that stands out impressively from many other digital trade fair presentations and shows how convincing and lively digital trade fairs can also be in the B2B sector.
"We are particularly proud to now receive the German Brand Award for this digital experience, behind which numerous hours of work, creative sessions and production time were put in," says Ralph Bergmann, Managing Director of Full Moon Brandcode GmbH.
Which world do you find most exciting?
Dive into the interactive world of PACCOR and see the result for yourself: https://www.paccor-digitalbooth.com/
Thank you to PACCOR for the trust they have placed in us and for bringing to life a bold digital interactive exhibition experience. Together with PACCOR, we are delighted to have won TWO major awards and want to thank the entire Full Moon team and our production partners!
