For our client TOMMY HILFIGER, we had the pleasure of designing and executing another eye-catching VIP customer event series during the pre-Christmas season. The well-known premium lifestyle brand is represented in 100 countries with more than 2,000 stores. It embodies the classic American style with a modern twist.

This time for our client, we were on the move at locations in Düsseldorf, Cologne, and Zurich, adding pre-Christmas sparkle and a delightful shopping atmosphere to three parallel promotional events in the top stores. The campaign was aimed at the 40 VIP customers at each location, along with a companion.

During the pre-Christmas exclusive shopping experience in the stores, customers were able to fortify themselves with tasty creative finger food and exquisite drinks in a glamorous ambiance and make their selections in peace. As a special seasonal attraction, a calligrapher was present at each location, personalizing Christmas baubles as a small Christmas gift for the guests.