SHARE NOW is the market leader and pioneer of free-floating car sharing in Europe. The company was founded in 2019 as a joint venture between the BMW Group and Mercedes-Benz Mobility AG (formerly Daimler AG). SHARE NOW offers a sustainable solution for urban mobility, as each carsharing car replaces up to 20 private vehicles in urban traffic. Since 2022, SHARE NOW is part of Free2move - a global mobility provider for businesses and individuals with a fleet of more than 450,000 cars and a network of more than 500,000 parking spaces. Together, SHARE NOW and Free2move reach more than 6 million customers worldwide.

For our clients SHARE NOW and Free2move, we planned, designed and implemented an inspiring two-day employee event for around 450 people, which celebrated the merger of SHARE NOW and Free2move and put the focus on sustainability. The event also provided the platform to showcase the brand in an appealing way and to introduce the new logo in an eye-catching way.

The employee event started at the Park Inn Hotel at Alexanderplatz, Berlin. From there, 12 SHARE NOW cars, an advertising truck and a shuttle bus drove to the TEC Event Campus. After a successful get-together with welcome drinks and snacks, a stimulating two-hour stage show began with a variety of programme items such as a drum show, brand reveal show and entertaining lectures. In the following two hours, the employees were able to take advantage of various activities within the framework of the Free Flow Festival, including workshops, yoga offers, bracelet making, adhesive tattoos or relax at the ice cream van and coffee bike.
After a break to freshen up, the festival area was transformed into a cool party location with a red carpet for the big dance show from our own ranks. The party went on until 3 a.m. with a DJ and a relaxed dinner.

The second day of the staff event was dedicated to Corporate Social Responsibility. Five cleanup groups, four upcycling workshop groups and one artwork group were formed. The creative ideas ranged from earrings made from crown caps, upcycled bags, cutlery bags made from truck tarpaulins and painted cardboard stools.