Why are Employee Events in 2024 essential for Employer Branding?

28 percent of employees do not feel sufficiently connected with their current employer. Minimizing turnover will be one of the greatest challenges for companies in 2024. Our solution: Employee Events. They are a crucial measure in the internal employer branding process to improve employee engagement and offer many additional benefits. Here we present our top 7:

1. Strengthening corporate culture and motivation
2. Increasing employee satisfaction and productivity
3. Improving internal communication
4. Promoting teamwork and work quality
5. Boosting creativity and innovation
6. Promoting well-being and health
7. Enhancing image through brand ambassadors

Additionally, we delve into the key questions that you need to answer for your employee event to be successful: What is the goal of the event? What makes your employee target group tick? What type of event suits your corporate culture? Only when you have clarified all parameters for your company and have a clear goal in mind, can you decide on a suitable event format. Because: Not every employee event is suitable for every company and does not appeal to every type of employee. In this magazine article, we explain how you should proceed to ensure that your employee events are an investment in the future of your company and sustainably strengthen your employer brand.