Pitch win: Nickelodeon/Visoon Video Impact

The Full Moon Kids convinced its long-standing customer Nickelodeon and will be responsible for the Europe-wide implementation of the Day of play with Chiquita Roadshow from May to July 2016.

Together with Visoon Video Impact GmbH & Co. KG, the new TV and moving image marketer of Axel Springer SE and the Viacom Media Group, the private children's channel is planning to realise its Europe-wide tour through Germany, Belgium, the Netherlands, Sweden, Switzerland, Italy and Greece at a total of 21 locations together with Full Moon Kids.

In the pitch against four other agencies, Full Moon Kids' conceptual implementation strategy was convincing: "The Day of play with Chiquita tour is one of the most exciting projects of 2016," emphasises Rebecca Bittner, Full Moon Kids Managing Director, and adds: "We are looking forward to the challenge and the trust that will be placed in us. In implementing the project, the agency can draw on its many years of expertise in children, youth, family and education marketing. "As a Full Moon Group, we are 360 degrees strong in implementation and will implement both logistical and personnel aspects of the roadshow from a single source. With animating and varied attractions and play stations, the roadshow will provide lots of action and fun for the whole family," Bittner adds.





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