Nomination for the German Design Award 2018

The Full Moon Group is extremely proud to be nominated for the product launch of "Hello, I am MAX!" at the German Design Award 2018 in the category Excellent Communications Design.

MAX is a cloud-based maintenance solution from thyssenkrupp Elevator AG. Digital information is stored, evaluated and provided so that faults can be detected and rectified before a lift breaks down. For the internal product launch, Full Moon designed a new type of event format: The Digiloge Event.

At the Digilogen event, the digital world becomes tangible: Based on a participant platform, thyssenkrupp employees entered over 40 personal preferences online. This digital data was then filtered and evaluated according to the Big Data principle and used to create a wide variety of analogue event modules:

  • Table commonalities
  • Participant related speech of the CEO
  • Seating plan arrangement and workshop grouping according to preference
  • Buffet of favourite foods and drinks
  • Favourite songs in the evening programme
  • Napkin rings with personal quotations
  • Lanyard with individual schedule
  • Visit to the Porsche factory to experience industry 4.0
  • And much more

 

In addition, an accompanying communication campaign was developed with the overarching claim "Hello, I am MAX". In the course of this and in order to enable a personal target group approach, a personalisation of MAX took place: The maintenance solution was given a face and introduced to the guests as a real person. This increased the identification with the MAX product and was supported by a haptic mailing to the employees.

Every year the German Design Award is presented by the German Design Council of the German brand and design authority. Founded in 1953 as a foundation on the initiative of the German Bundestag, it supports the economy in consistently achieving brand added value through design. The Full Moon Group was selected, nominated and can now compete with the best in the field of communication design.

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