MercedesCup 2017

Our communications agency Full Moon presented itself again this year as exclusive promotion & hospitality partner of the MercedesCup, which was organised by e|motion sports GmbH Germany from 10 June 2017 to 18 June 2017.

MercedesCup

Nine grandiose days of the ATP World Tour 250 on the tennis court TC Weissenhof are behind us. We are mighty proud of our Full Moon People, Full Moon Promotion and Full Moon Communication! They guaranteed that the MercedesCup would run smoothly and that the sponsors would have an excellent presence.

The FMPe provided the best VIP care

As in the previous year, the Full Moon People once again provided 25 trained hostesses and hosts for a fabulous service on and behind the centre court. They took care of the tennis players like Roger Federer and Tommy Haas on the court with water and parasol and managed the VIP check-in for the invited guests of honour and sponsors, the entrance to the Grand Slam Sky Lounge, the support and catering on the Business Seats, in the International Box and in the SKY Box.

The FMP provided personnel for the best brand experience

This year, sponsors of the MercedesCup had the opportunity to recruit staff through our Full Moon Promotion. Kärcher, car2go, Rothaus, She's Mercedes, Airport Stuttgart and Wir machen Druck presented themselves by means of B2C roadshows and B2C stands at the tournament, which were filled with life and brand emotion by our promoters.

FMC created the best design for Stuttgart Airport

Our Full Moon Communication created the airport operator's new B2C trade fair stand and all communication media in the corporate design of Stuttgart Airport. The biggest coup, however, was the key visual of "Elli": the illustration of a stewardess, which will be implemented in the corporate design of the airport in the future.

MercedesCup 2017 is and remains a highlight for us

The MercedesCup 2017 was a great success. 60,000 people watched the ATP lawn tournament on Stuttgart's Weissenhof - a record number of spectators! The Frenchman Lucas Pouille won the singles and the British-Brazilian duo Jamie Murray and Bruno Soares took the double victory. Full Moon congratulates the winners and is already looking forward to the MercedesCup 2018!

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