Happy Birthday smart!

The 20th birthday was to be celebrated appropriately. smart is slowly growing up and therefore popped the corks on Saturday for over 5,000 employees, customers and fans. Our Full Moon Event went full throttle and set up an unforgettable birthday party with many highlights in smartville, the factory premises in Hambach, France.

Thousands of fans of the brand showed that a smart can look not only classic but also very flashy. They travelled from numerous countries especially for the celebration and presented their treasures on the site - including a Discosmart, a "Papamobil" smart and the Minions were also at the start. The longest journey, however, was undoubtedly made by a young couple who started in Beijing in mid-April with their smart and had been on the road for over 2 months. Annette Winkler provided entertainment on stage, reviewing 20 years of smart together with pioneers and supporters of the brand. Of course there was also a birthday song - singer Noah Slee performed "20 yeahs". Other highlights of the colourful programme included a cool DJ-smart and food trucks with various delicacies. While the young fans got their money's worth with make-up and tape art.

The colourful birthday parade with over 1,000 lovingly prepared smarts started at 2 pm and ended after a tour through the region on the factory premises - accompanied by much applause. And of course, a real birthday party should not be complete without the birthday cake... which, by the way, was not smart at all, but over twelve square metres in size.

The smart story in Hambach, Lorraine, began with the inauguration of the plant by Helmut Kohl and Jacques Chirac and was told in a parade on the show stage. The first smart fortwo customer vehicle rolled off the production line on 1 July 1998. Up to now, 20 years later, over 2.2 million smart have already been produced at the Hambach plant. The new generation follows the "FUN.ctional" design philosophy with a good balance of joy, courage and functionality. smart thus embodies a modern, urban brand that combines fun and passion with a constant look ahead into the future of mobility. This was also reflected in the birthday party on Saturday.





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