FME for Mazda: 41 days, 2 locations and 1 novel concept!

The mission - Our mission: The product presentation of the new Mazda MX-5 RF and the German premiere of the new Mazda CX-5! The Full Moon Event knew immediately that a new concept was needed. This gave them a completely new idea: a Mazda Lounge as a pop-up store.

And that in two pulsating cities in Germany, Düsseldorf and Berlin.

After two trade fairs successfully conceived for Mazda - the Photokina and the IFA - after an elaborate and intensive preparation phase, the start of construction was on March 28, 2017 in Düsseldorf. In an urban setting, a unique experience was created which took visitors through the world of Mazda from April 4 to 28, 2017, inviting them to linger over a cup of coffee and take home the impressions gained in the form of a 120-degree photo printout. Thanks to Mazda's cooperation partner Bose, anyone interested could also experience the sound of a Bose system live and win one of the popular Bose products.

After more than 6,000 visitors, the German premiere of the new Mazda CX-5 took place at Flying Buffet in a relaxed and exclusive setting. The Mazda CX-5 saw its light for the first time on German soil under astonished looks and a special kind of light show in bright magma red on 27 April 2017 in Düsseldorf.

And if that wasn't enough, the Mazda CX-5 was drawn to the Q205 mall in Berlin for another premiere on 4 May 2017. It wanted to be seen and so it presented itself in new surroundings for another 21 days: urban exposed concrete from Düsseldorf gave way to a chic white ceiling and tiled floor. Same concept, new city, new visitors ... the Mazda Lounge also welcomed around 6,000 interested people.

The résumé for our Mission „Mazda Pop-up-Store“:

The Full Moon Event looks back on 41 successful days of action, which would not have been possible without the help of freelancer Michael Dang and stand builder bluepool. "A very special thanks goes of course to Mazda Motors Deutschland GmbH for the fantastic cooperation", says Till Elsässer, Managing Director of Full Moon Event GmbH.

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