Biogut campaign: "A heart for the bin"

Get me restrained! To mark the press launch of the Saarland organic waste campaign "A heart for the bin", Full Moon Communication created the TOBI organic waste bin for the Entsorgungsverband Saar (EVS). Because compost and energy from the organic waste bin - that makes sense!

In Saarland, far too many materials that have no place in the organic waste bin currently end up in the organic waste bin - these include plastic, glass, metal and residual waste as well as the so-called degradable plastic bags. These unwanted materials have to be sorted out at great expense. In addition, even more than the 100,000 tonnes of organic waste that have been filled with valuable organic material to date are to be filled. The aim of the sympathy campaign is to make the citizens of Saarland more enthusiastic about the organic waste bin and thus to raise awareness of correct waste separation.

The campaign "A heart for the bin" was presented the day before yesterday in Saarlouis to regional press and media representatives and an interested public. TOBI, of course, was also present and attracted a lot of attention as a walking act. And not only because of its smart appearance, but also because of its innovative means of transport - an electric vehicle of the type "StreetScooter". Until the end of the year, TOBI is going on a Saarland-wide action and information tour to convince young and old of the Biogut Mission. Anyone wishing to experience TOBI live and up close will have the opportunity to do so at over 20 events throughout the state. The tour plan is available in the EVS campaign blog at www.ein-herz-für-die-tonne.de published and regularly updated. Full Moon also designed and implemented a stand concept, flyers, a clip and give-aways for the campaign. And if you get on time, you can already get hold of original TOBI City Cards in the Saarland's gastronomy.

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