Employer Branding, Career Website, Campaign

WGV Employer branding campaign


Campaign conception, competition analysis, strategy, market positioning and differentiation, design concept, slogan/claim, content creation, text, revision of communication media, photo shoot, photo direction, model selection, media planning, ad design and placement, brochure employer branding, exhibition stand, production supervision, coordination of service providers, career website, video shooting and production
Employer Branding
Customer: Württembergische Gemeinde-Versicherung a. G.

WGV (Württembergische Gemeinde-Versicherungen a.G.) is one of the most established and successful insurance companies in Germany. With the aim of strengthening WGV as an employer brand in the long term, Full Moon Communication GmbH developed an employer branding campaign for WGV using various communication media. In order to further increase the company's attractiveness for potential applicants and to address trainees and students more effectively, a new career site was developed in cooperation with Full Moon Digital GmbH. For this purpose, we organised and carried out a photo shoot with WGV employees and shot videos for the website. We also conceived and designed a brochure and a trade fair stand on the topics of training and studies at WGV.

 Referenz - WGV - Employer branding campaign  Referenz - WGV - Employer branding campaign  Referenz - WGV - Employer branding campaign





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