For the product presentation of a beauty treatment series brought by our client Men ́s Health, Full Moon planned, produced and implemented a special promotion campaign. The new Men ́s Health Power products were pro-actively introduced to the target group in eight different fitness studios. A viral social media campaign “box for your city”, which was advertised with a punching module on site, attracted considerable attention to the brand. Specially trained promoters comprehensively informed the participants about the new product series.