Content Marketing, Social Media

IBSF Social media


Creation of various master templates for Instagram in story and feed format.
Full Moon Brandcode
Full Moon Digital
Customer: IBSF – International Bobsleigh & Skeleton Federation

The "International Bobsleigh and Skeleton Federation" (IBSF) is the world federation of all bobsleigh and skeleton athletes and their national federations. It organizes almost 200 races on three continents (North America, Europe and Asia) and has its headquarters in the Maison du Sport International in Lausanne. There are 1,100 internationally licensed athletes registered (30% skeleton,70% bobsled).

IBSF's social media presence was to be upgraded with uniform templates for the various bobsleigh and skeleton disciplines. A visual separation of the different sports, disciplines and championships was important to our client. The templates were to be easily adaptable so that news and results could also be published quickly during the races.

We designed up to six eye-catching templates for each of the seven disciplines: Fastest Start, Overall Standings, Overall Winners, Race Results, Race Winner and Winner. At the beginning of the year, we simplified the templates and enabled the automation of athlete naming.

 Referenz - IBSF - Social media  Referenz - IBSF - Social media  Referenz - IBSF - Social media





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