In July 2017, the Baden-Württemberg Ministry of Transport, the Stuttgart Regional Council, the Heilbronn district, the cities of Heilbronn and Neckarsulm, the Albtal-Verkehrs-Gesellschaft, the Nahverkehrsgesellschaft Baden-Württemberg as well as the companies Audi AG and the Schwarz Group founded a mobility pact with the aim of improving traffic conditions in the Heilbronn and Neckarsulm area.

In order to inform the public about the measures and successes of the mobility pact and to report on current topics, an independent microsite is to be designed and programmed for the Heilbronn/Neckarsulm mobility pact. We developed a fresh and modern design that also works in terms of the desired accessibility. The new logo combines all four types of measures in a colourful word/picture mark that can be used in a variety of ways. An interactive action map provides information about the planned measures and their respective progress. FAQs as well as general information and expert opinions on current topics and developments round off the microsite.

The microsite is barrier-free according to BITV. Font size and contrast settings as well as a carefully selected colour and font system ensure that everyone can access the microsite without restriction.