The Leonberg Horse Market has been the traditional highlight of the Engelberg town for over 300 years. In 2023, the successful symbiosis between entertainment and professional programme attracted around 30,000 visitors.

We were originally supposed to create a new look for the event with supra-regional appeal for the 2022 Horse Market. However, as the event had to be cancelled due to the pandemic, the new design was not unveiled until 2023 at the 330th Leonberg Horse Market. We created an attention-grabbing key visual as well as a new logo. We also designed an informative new website. As part of the communication measures, we designed, among other things, advertisements, posters, the overview map and give-aways such as small chocolate bars.