For Fritz Winter Eisengießerei - supplier and partner to the global automotive, commercial vehicle and hydraulics industries - Full Moon Communication was not only able to successfully launch a new product, but also significantly redesigned the brand image. The medium-sized family business is now one of the largest independent foundries in the world. With the new ecoCasting production line, Fritz Winter is setting a new benchmark not only in the foundry industry, but also in the graphic representation in the iron foundry sector. In addition to the design of the ecoCasting logo, the accompanying measures such as brochures, trade fair presence or image material attracted a great deal of attention. The new visual language as well as the revision and optimisation of the corporate image speak for themselves.