With around 9 million insured, BARMER is one of the largest health insurance companies in Germany. In cooperation with the Technical University of Munich, Fulda University of Applied Sciences and Klett MINT, the prevention project DURCHBLICKT! was launched.
Digital health literacy is taught on a comprehensive website. The portal is aimed at teachers, students and parents and answers current questions about digital health literacy and shows how to evaluate and use health offers and information in a self-determined way.
Teachers also have the opportunity to download teaching material for the classroom or to participate in further training in the closed login area. In addition, a media library is offered. There is a newsletter and further offers.

For interested parents, DURCHBLICKT! offers a health blog and live webinars on digital health topics in the family with experts.

In cooperation with our partner agency We are Family, which conceived and implemented the prevention programme, Full Moon Brandcode supported the conceptual design and screen design of the health portal for this project. We programmed the website modules including the registration process and integrated the clickmeeting option (digital events) as well as the login area for teachers.

The health portal and prevention programme DURCHBLICKT! has meanwhile received the following three awards: Gold Stevie Award 2023 (in the category Marketing Campaign of the Year - Health - Health Education and Awareness), Corporate Digital Responsibility Award Bronze and German Brand Award 2023 (in the category Excellence in Brand Strategy and Creation - Brand Communication - Storytelling & Content Marketing).