Schmetterlingsgarten

Unit: Full Moon Kids     Kunde: HCM Kinzel GmbH   Leistungen: Idee, Klassische Kommunikation, Konzeption, Pädagogisches Know-How, Kindergarten- und Schulmarketing, Qualifiziertes Netzwerk Kindergärten und Grundschulen, Analyse, Beratung, Produktion, Strategische Beratung, Umsetzung, Layout, Flyer und Anschreiben

Schmetterlingsgarten

Die Full Moon Kids kann auch mit Schmetterlingen. Unser Full Moon Kids Kunde HCM Kinzel GmbH vertreibt in ganz Deutschland den Schmetterlingsgarten (Insect Lore). Mit Hilfe der pädagogischen Expertise der Full Moon Kids wurde ein haptisches Mailing bestehend aus einem Anschreiben und einem Flyer erstellt. Das Mailing wurde an insgesamt 5.000 Grundschulen und Kindergärten in Bayern, Baden-Württemberg, Hessen und Rheinland-Pfalz versendet. Ziel war es über die Kindergärten und Schulen den Absatz und die Bekanntheit bei Kindern und Familien zu steigern.

SOS-Kinderdorf

Unit: Full Moon Kids     Client: SOS-Kinderdorf e.V.     Performed Services: Implementation, Idea, Presentation, Children‘s Marketing, Conception, Production, Road Show, Implementations, Walking Acts     URL: Rückblick Marktplatzveranstaltungen

SOS-Kinderdorf

2015 the SOS-Kinderdof celebrated its 60th anniversary with a thrilling road show tour across Germany. With its various attractions and a colourful entertainment programme the tour achieved great success. Full Moon is responsible for the conception, production and implementation of the LEGO® construction and play events, ensuring a great time for young and old.

LEGO – SOS Kinderdorf
LEGO – SOS Kinderdorf
LEGO – SOS Kinderdorf

Goliath

Unit: Full Moon Kids     Client: Goliath     Performed Services: Casting, Training, Sales Promoters, Production, Pedagogical Expertises

Goliath

Since 2011 Full Moon accomplishes the POS promotion for Goliath with pedagogically trained and sales-specialised employees. Regardless of whether it concerns a Christmas-, Easter-, or summer-campaign – it ́s always “fun-selling” for Full Moon promoters.

Nick Ahoi Tour

Unit: Full Moon Kids   Client: VIMN Germany GmbH   Performed: Analysis, Conception and Consultation Services, Public Event, PR-Work, Online Marketing, Walking Acts, Implementation of the Road Show, Pedagogical Expertises, Personnel Selection, Training and Deployment

NICK AHOI TOUR

For reinforcing the brand of the television broadcaster Nickelodeon, Full Moon organised the “Nick Ahoi-tour”. For the second year in a row they organised a six-week “boat show”, across Germany. Various TV contents were exclusively designed and produced for the tour to conform with the generated world of the channel, bringing life and credibility to the live acts and performances on site. The custom-made TV campaign, with inclusion of social media and strategic PR-work, achieved over 20 million gross contacts.

CHILDREN’S DREAM WORLD

Unit: Full Moon Kids   Client: Messe Stuttgart   Performed Services: Analysis, Conception and Consultation Services, Pedagogical Expertises, PR-Work, Exhibition Concepts, Marketing, Collaborations, Walking Acts, Production, Personnel Selection, Training and Deployment     Partners: Landesmesse Stuttgart, Spielwaren Kurtz, Photographer: Max Schwarz/Bloody Orange

CHILDREN’S DREAM WORLD

Every year, in the course of Stuttgart’s autumnal seasonal fairs, the South German games trade fair takes place. In cooperation with the company Spielwaren Kurtz, which is based in Stuttgart, Full Moon specially created a magical forest for children. In ten little cabins one could test and buy toys. The floor space was graphically designed by Full Moon and displayed various features of the framework programme. The acquisition of the toy-manufacturing partners was coordinated by Full Moon and in collaboration with Spielwaren Kurtz.

Messe Stuttgart – Full Moon Kids
Messe Stuttgart – Full Moon Kids
Messe Stuttgart – Full Moon Kids
Messe Stuttgart – Full Moon Kids
Messe Stuttgart – Full Moon Kids
Messe Stuttgart – Full Moon Kids
Messe Stuttgart – Full Moon Kids
Messe Stuttgart – Full Moon Kids
Messe Stuttgart – Full Moon Kids

Looney Tunes Sports Party

Unit: Full Moon Kids   Client: Warner Bros.   Performed Services: Analysis, Concepti- on and Consultation Services, PR-Work, Walking Acts, Implementation, Road Show, Collaborations, Production, Pedagogical Expertises, Personnel Selection, Training and Deployment   Partners: ADTV, Barmer, Bionade, Boomerang, Canon, Erhard Sport, flik flak, Kaufmann Neuheiten, Nissan, peb, Premiere Star

Looney Tunes Sports Party

In the course of the strategic reorientation of the brand “Loony Tunes Active”, Full Moon conceptualised the “Looney Tunes Sportparty” (sports party). The brand was thereby highlighted as healthy exercise. The aim of the event was to combine together play, joy and exercise. For this purpose the children had their favourite champions by their side. With the help of consulting physicians Full Moon created a parkour of 500 square metre, which was aligned to the world of “Loony Tunes” to encourage the children by means of plenty of diversion and excitement to exercise. With a half-year road show, implemented by Full Moon, the “Looney Tunes Sportparty” visited ten different locations in Germany.

Kärcher Children’s Feast Tour

Unit: Full Moon Kids   Client: Alfred Kärcher Vertriebs-GmbH   Performed Services: Analysis, Conception and Consultation Services, Implementation of the Road Show, Production, Pedagogical Expertises, Personnel Selection, Training and Deployment    Partners: Photographer: Marc Gilardone

KÄRCHER CHILDREN’S FEAST TOUR

Be it water bomb catapults, fishing games our jumping castles – when a Kärcher road show visits a village fair, the summer spirit is guaranteed! It was the aim of Full Moon to present an attractive promotion area to the visitors, by utilisation of various action modules and the exhibition of selected products – combined with representations of their particular trade partners. While the younger Kärcher fans frolicked around the arranged devices, the older guests were informed and individually advised about our new established Kärcher products.

Kärcher GT Masters

Unit: Full Moon Kids   Client: Alfred Kärcher Vertriebs-GmbH   Performed Services: Analysis, Conception and Consultation Services, Implementation of the Road Show, Retail Design and Production, Pedagogical Expertises, Personnel Selection,Training and Deployment

KÄRCHER GT MASTERS

In the paddock of the ADAC “GT Masters” series the single teams competed against each other with thrilling sprints. Team spirit, motivation and innovative technology were the deciding factors and settled the race. Similarly in the Kärcher racing stable: Full Moon Kids adapted the racing idea to the Kärcher image, performing completely unrivalled with their very own interpretation of the ADAC “GT Masters” series. For the product placement Full Moon developed a concept, suitable for the target group, and managed the organisation and direction of the road show. Among other features, children could race against time in competition with their parents on Kärcher road sweepers. In addition, visitors had the opportunity of testing various other Kärcher devices on site, while benefitting from professional advice and instruction from our trained employees.

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LEGO® Fan World

Unit: Full Moon Kids   Client: LEGO GmbH   Performed Services: Consultation Ser- vices, Conception, Collaborations, Fairs, Pedagogical Know-How, Production, Personnel Selection, Personnel Training, Sponsoring   Partners: Photographer: Max Schwarz/BloodyOrange

LEGO® FAN WORLD

Contemporaneously with the international model railway exhibition (IMA), the “LEGO-Fanwelt“ (“LEGO fan world”) takes place every two years in Cologne: On an area of 20,000 square metres, the LEGO railway fans of the Rhineland, together with many other German and European tinkerers, create a miniature world, consisting of cosmic landscapes, knight’s castles, up to realistic replicas. Full Moon coordinated the LEGO fan world and ensured, with the expansion of the LEGO kid’s compound, lots of fun and excitement.

Faber Castell

Unit: Full Moon Kids   Client: Faber Castell   Performed Services: Design, Implementation, Idea, Conception, Location Research, Logistics, Organisation, Pedagogical Know-How, Personnel Recruiting, Planning, Product Presentation, Production, Road Show, Management of Trades, Implementations

FABER CASTELL

For the worldwide biggest stationery manufacturer Faber Castell, the Europe-wide “the world is colourful”-tour was initiated. The largest pencil of Europe (12,5 metre long and 600 kg heavy) toured throughout Germany, Denmark and Norway. From the initial idea through to the conception and realisation, all details of the tour were carefully planned and directed. In order to guarantee an appropriate addressing of the target group, we deployed the pedagogic know-how of our experts. The tour offered an opportunity of transnational presentation for all participating cities. Among other aspects, this was achieved by a charity event, and the publishing of an art book by children of the particular city with the biggest pencil in Europe. The road show ended with the handing over of the thickest children art book to the Museum of Children’s Art in Oslo.

Faber Castell
Faber Castell
Faber Castell