Unit: Full Moon Event Client: Yves Rocher GmbH Performed Service: Design, Implementation, Photographic Selection, Photographic Concepts, Photo Production, Idea, Conception, Creation, Location Research, Logistics, Organisation, Personnel Recruiting, Personnel Training, Personnel Services, Planning, POS Design, POS Production, POS Promotion, Product Presentation, Production, Personnel Support, Management of Trades, Strategic Consultation Services, Implementations, Event Support
The brand Yves Rocher exists as an international company that primarily manufactures cosmetics and body care products. For the reopening of the shops in Stuttgart, Hamburg, Nuremberg, Munich, Vienna, Lausanne and Zurich, Full Moon oversaw the consultation and creation of an overall concept for the brand re-launch. Full Moon developed a promising plan that attracted a lot of attention to the brand. The visual realisation, by the aid of colourfully decorated trees and elaborate chalk paintings, attracted the attention of curious pedestrians. The deployment of Full Moon’s trained personnel guaranteed a flawless P.O.S. campaign procedure.