Unit: Full Moon Kids   Client: VIMN Germany GmbH   Performed: Analysis, Conception and Consultation Services, Public Event, PR-Work, Online Marketing, Walking Acts, Implementation of the Road Show, Pedagogical Expertises, Personnel Selection, Training and Deployment


For reinforcing the brand of the television broadcaster Nickelodeon, Full Moon organised the “Nick Ahoi-tour”. For the second year in a row they organised a six-week “boat show”, across Germany. Various TV contents were exclusively designed and produced for the tour to conform with the generated world of the channel, bringing life and credibility to the live acts and performances on site. The custom-made TV campaign, with inclusion of social media and strategic PR-work, achieved over 20 million gross contacts.