Unit: Full Moon Kids Client: Warner Bros. Performed Services: Analysis, Concepti- on and Consultation Services, PR-Work, Walking Acts, Implementation, Road Show, Collaborations, Production, Pedagogical Expertises, Personnel Selection, Training and Deployment Partners: ADTV, Barmer, Bionade, Boomerang, Canon, Erhard Sport, flik flak, Kaufmann Neuheiten, Nissan, peb, Premiere Star
Looney Tunes Sports Party
In the course of the strategic reorientation of the brand “Loony Tunes Active”, Full Moon conceptualised the “Looney Tunes Sportparty” (sports party). The brand was thereby highlighted as healthy exercise. The aim of the event was to combine together play, joy and exercise. For this purpose the children had their favourite champions by their side. With the help of consulting physicians Full Moon created a parkour of 500 square metre, which was aligned to the world of “Loony Tunes” to encourage the children by means of plenty of diversion and excitement to exercise. With a half-year road show, implemented by Full Moon, the “Looney Tunes Sportparty” visited ten different locations in Germany.