Unit: Full Moon Kids Client: Alfred Kärcher Vertriebs-GmbH Performed Services: Analysis, Conception and Consultation Services, Implementation of the Road Show, Retail Design and Production, Pedagogical Expertises, Personnel Selection,Training and Deployment
KÄRCHER GT MASTERS
In the paddock of the ADAC “GT Masters” series the single teams competed against each other with thrilling sprints. Team spirit, motivation and innovative technology were the deciding factors and settled the race. Similarly in the Kärcher racing stable: Full Moon Kids adapted the racing idea to the Kärcher image, performing completely unrivalled with their very own interpretation of the ADAC “GT Masters” series. For the product placement Full Moon developed a concept, suitable for the target group, and managed the organisation and direction of the road show. Among other features, children could race against time in competition with their parents on Kärcher road sweepers. In addition, visitors had the opportunity of testing various other Kärcher devices on site, while benefitting from professional advice and instruction from our trained employees.