Unit: Full Moon Promotion Client: Germanwings Performed Services: Booking of Artists, Musicians, Moderator, Implementation, PhotoGraphic Selection, Photo Production, Logistics, Organisation, Personnel Recruiting, Personnel Training, Personnel Services, Planning, Personnel Support, Implementations
Germanwings/ Eurowings is an innovative quality-low-cost-airline in Germany and Europe. Full Moon Promotion came up with an unusual idea for a campaign. The annual “Cannstatter Volksfest” (Stuttgart Beer festival) on the Cannstatter Wasen was chosen as promotion location. Around 10,000 gingerbread hearts were given out to the fair visitors. The sweet hearts went down well with their wearers, serving as attention-grabbing new accessories on the festival. Four attractive promoters gave a convincing performance in charming new Germanwings stewardess outfits.