Unit: Full Moon Event Client: Fiat Group Automobiles Germany AG Performed Services: Booking of Artists, Musicians, Moderator, Stage Design, Dramaturgy & Direction of the Event, Implementation, Film Production, Photographic Selection, Photographic Concepts, Photo Production, Guest Management, Idea, Presentation, Conception, Cooperation, Creation, Lighting Design/- Presentation, Location Research, Logistics, Multimedia Mapping, Organisation, Personnel Recruiting, Personnel Training, Personnel Services, Planning, POS Design, POS Production, POS Promotion, Product Presentation, Production, Programme Planning, Spatial Concept, Road Show, Personnel Support, Show Room, Sponsoring, Management of Trades, Strategic Consultation Services, Participant Management, Travel Management, Implementations, Event Support, VIP Service, Promotion Booth
For the new Fiat 500X Full Moon developed an unusual launch strategy. In collaboration with numerous partner agencies, a multimedia live and communication campaign with innovative artworks was created and stringently enacted incorporating all media. The so-called “find your secret x-place”- campaign was a live tour taking in 36 cities in Germany. Against the urban backdrop of 30 cities, specially produced promotion containers were installed. Car-infotainment, contests and virtual reality experiences with Oculus Rift-glasses attracted the attention of many consumers to the event. The “Day&Night P.O.P.” event climaxed in multi-sensual unplugged concerts of popular artists, playing on top of the containers. As a dramatic highlight, the favourite musician Jan Delay was won over to perform, along with six other top performances. Following up, a multimedia mix of classic advertising and targeted below-the-line methods accompanied the event.