Unit: Full Moon Kids Client: Faber Castell Performed Services: Design, Implementation, Idea, Conception, Location Research, Logistics, Organisation, Pedagogical Know-How, Personnel Recruiting, Planning, Product Presentation, Production, Road Show, Management of Trades, Implementations
For the worldwide biggest stationery manufacturer Faber Castell, the Europe-wide “the world is colourful”-tour was initiated. The largest pencil of Europe (12,5 metre long and 600 kg heavy) toured throughout Germany, Denmark and Norway. From the initial idea through to the conception and realisation, all details of the tour were carefully planned and directed. In order to guarantee an appropriate addressing of the target group, we deployed the pedagogic know-how of our experts. The tour offered an opportunity of transnational presentation for all participating cities. Among other aspects, this was achieved by a charity event, and the publishing of an art book by children of the particular city with the biggest pencil in Europe. The road show ended with the handing over of the thickest children art book to the Museum of Children’s Art in Oslo.