Unit: Full Moon Event Client: EnBW (EnBW Energie Baden-Württemberg AG) Performed Services: Dramaturgy & Direction of the Event, Implementation, Film Production, PhotoGraphic Selection, Photographic Concepts, Photo Production, Idea, Presentation, Conception, Creation, Location Research, Logistics, Organisation, Personnel Recruiting, Personnel Training, Personnel Services, Planning, Product Presentation, Production, Programme Planning, Personnel Support, Management of Trades, Strategic Consultation Services, Participant Management, Implementations, Event Support, VIP Service, Promotion Booth
The EnBW is bringing e-mobility to Stuttgart! With a spectacular launch event, maximum attention and sensitisation was drawn not only to the subject e-mobility, but also to the product e-bike, which was staged in the centre of communication. Full Moon was solely responsible for the total concept, organisation and direction of the event, as well as the comprehensive training of all test drivers. The happening included a convoy tour of all e-bike holders through Stuttgart, converging on the main event on the Schlossplatz. Decision makers and opinion leaders, reporters and thousands of visitors followed the tour from the roadside.