Unit: Full Moon Kids Client: ADAC Stiftung Performed Services: Analysis, Conception and Consultation Services, School Marketing, Collaborations, Road Show, Production, Personnel Selection, Training and Deployment
ADAC Traffic World
Full Moon assisted the ADAC foundation in the concept adaption and was responsible for the strategic management and implementation of the modern and modular road show “ADAC Verkehrswelt”, concerning accident prevention. The planning of the event consisted of the counselling of customers, detailed organisation and the logistics on site, as well as staff recruitment. Aim of the campaign was to attract attention and enthusiasm in public to the subject of road safety, and to minimize the hazard of accidents, especially with regard to adolescents.