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Employer Branding

Stadtwerke Konstanz Employer Branding Campaign

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Campaign development, key visual, media planning, employer branding, corporate communication, corporate consulting, video production, competition analysis, strategy, market positioning and differentiation, design concept, development of key visual, slogan/claim, text, colour and image world, revision of communication media, photo shoot, media planning, ad design, ad placement, production monitoring, coordination of service providers, public relations, website
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Employer Branding
Customer: Stadtwerke Konstanz GmbH
Partner Fotografie: Klaus Mellenthin

Stadtwerke Konstanz GmbH is one of the largest energy supply and transport companies on Lake Constance. The core business includes not only energy and water supply, but also the transport of passengers in city bus services and the Constance-Meersburg ferry connection. With the aim of strengthening Stadtwerke Konstanz GmbH as an employer and making the company even more attractive to potential applicants, a new employer brand was created in cooperation with Full Moon Communication GmbH. A new career site was developed and implemented to address the target group more effectively. For this purpose, new campaign motifs were shot, the corporate design was adapted and slogans specific to the target group were developed. The campaign was also accompanied by various digital marketing instruments.

 Referenz - Stadtwerke Konstanz - Employer Branding Campaign  Referenz - Stadtwerke Konstanz - Employer Branding Campaign  Referenz - Stadtwerke Konstanz - Employer Branding Campaign  Referenz - Stadtwerke Konstanz - Employer Branding Campaign

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