WINNER of the German Design Award 2018

German Design Awards 2018, German Design Council.

And with this we won the title: With the Digilogen Event for the product launch of „Hello, I am MAX!“. Because the Digilog event combines the digital with the analogue world, hence digilog. With this, we prevailed over 2,500 other submissions, convinced the German Design Council and took the premium price home with us to our base.

MAX is a cloud-based maintenance solution of thyssenkrupp Elevator AG. Digital information is stored, evaluated and provided so that faults can be detected and rectified before a lift fails. For the internal product launch we designed a new type of event format: The Digiloge Event.

At the Digilogue Event, the digital world becomes tangible: Based on a participant platform, thyssenkrupp employees entered over 40 personal preferences online. This digital data was then filtered and evaluated according to the Big Data principle and used to create a wide variety of analogue event modules:

• Table commonalities
• Participant related speech of the CEO
• Seating plan arrangement and workshop grouping according to preference
• Buffet of favourite foods and drinks
• Favourite songs in the evening programme
• Napkin rings with personal quotations
• Lanyard with individual schedule
• Visit to the Porsche factory to experience industry 4.0
• And much more

In addition, an accompanying communication campaign was developed with the overarching claim "Hello, I am MAX". In the course of this and in order to enable a personal target group approach, a personalisation of MAX took place: The maintenance solution was given a face and introduced to the guests as a real person. This increased the identification with the MAX product and was supported by a haptic mailing to the employees.

In an elaborate nomination process, expert committees of the German Design Council invited only those products and communication design services to take part in the competition that demonstrably differentiated themselves from the competition through their design quality. We would like to thank the German Design Council of the German brand and design authority for the award. Full Moon is extremely proud to be awarded the German Design Award for the Digilogen Event!