Small consumers very big

"Small consumers, big time" - was the theme of our Marketing Club Region Stuttgart e.V. and Marketing-Club Karlsruhe events. An exciting topic, which provided for a lively exchange among the guests and speakers

Together with Simone Reitbauer, Head of Research & Insights, Viacom International Media Networks Northern Europe, and Markus Weigel, Key Account Director, Visoon Video Impact, we answered, among other things, the question of how to reach a young target group that is confident in the diversity of information and is well-versed in using TV, tablet and smartphone. Together with our customers Nickelodeon, a brand of the media group Viacom International Media Networks, and Visoon Video Impact, we implemented the international roadshow "Nickelodeon Day of Play with Chiquita" in 2016. The guests were able to experience at first hand to what extent the media group's latest market research results were reflected in the project concept and taken up in our implementation of the roadshow. This was an exciting topic, which ensured a lively exchange of ideas between the guests and the speakers.

We would like to thank both our speakers Simone and Markus for the interesting insight and the cooperation as well as the Marketing Clubs Karlsruhe and Stuttgart for the cooperation. Stay tuned...the next event is already being planned.

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