POS Marketing Award 2017: Bronze for the Full Moon Promotion

The POS Marketing Award since 2000 in Berlin by the Bundesverband Digitale Wirtschaft (BVDW) e.V. for marketing campaigns at the point of sale. In total, awards are presented annually in 12 categories - eight industry and four activity categories - to the best of the best. Our Full Moon Promotion is now one of them. Congratulations! It received the bronze POS Marketing Award 2017 in the category "Consumer Goods" for the presentation of the new Kärcher products in Ghostbusters style.The Full Moon Promotion team - our experts for B2C marketing campaigns - continued a Ghostbusters tour in summer 2016 for Kärcher, the world market leader for cleaning technology, in Germany. The aim of the roadshow was to present and market new Kärcher products in the style of the remake of the film "Ghostbusters", which was very successful 30 years ago. The road show included the Ghostbusters mobile with Full Control high-pressure cleaners including accessories, beach flags, WV demonstration window vacuum cleaners and give-aways. For this purpose, two pick-up trucks were modelled on the original and converted into Ghostbusters mobiles.

Six teamers and 15 promoters were on the road with the Ghostbusters mobiles in a total of 102 cities in southern and northern Germany, naturally in matching Ghostbusters outfits. All of them were trained and briefed in advance on Kärcher products so that visitors could get the best possible information or try out Kärcher products straight away. The storyline of the roadshow attracted a lot of attention and smiling faces. A complete success for Kärcher and the Full Moon Promotion, which has now been sealed with the POS Marketing Award 2017!