FAMAB AWARD 2017: We are nominated!
Our Full Moon Event together with Unitymedia, Germany's second largest cable network operator FAMAB AWARD 2017 in the Category Best Employee Event advertised. Now came the promise. We are nominated! And that is why we cheer! On 23 November the decision will be made whether we have won bronze, silver or gold. So the excitement is still there.
The Employee Event in Detail:
Unitymedia has been presenting itself with a new brand identity since February 2017: the new image reflects a colourful, fresh and varied world. Full Moon implemented this year's employee summer party as part of the new brand identity. The aim of the event was to emotionally intertwine the employees with the new brand world.
In the course of this, we developed a character campaign based on a colourful parrot that unites all Unitymedia values. This parrot took the employees on a journey into the WHAT? THE GOES? country. For this purpose, the employees were able to individually participate in the summer party on a microsite in advance by voting on on-site activities, dessert or music. At the event itself, they were then fully involved in the parrot's adventures. The task was to ensure the survival of the parrot, rescue it from attacking cats and collect the parrot's feathers again. Afterwards the parrot flew out postcards as a thank you for the help to the staff at home, which were individually sprayed on a graffiti wall at the party. A comprehensive emotionalisation with the parrot and Unitymedia as employer was thereby realised.
Unitymedia's employees will continue to help shape the new brand world in the long term after the summer party by participating in the WAS? DAS GEHT? microsite, by learning about news and information and by using the integrated interaction portal of personal WAS? DAS GEHT? stories and exchange information with each other.
Now it's time to cross your fingers so that we can bring home the victory in gold. Because the mission "Best Employee Event" only works with the Full Moon Event!