More beautiful shopping

Full Moon Communication implemented the brand relaunch of the CARRÉ Bad Cannstatt shopping, office and health centre. The rebranding of the CARRÉ was staged with a ceremonial unveiling of the logo as part of an exclusive preview event. This was followed by two action days at the CARRÉ with attractions for the whole family.

The Preview Event offered guests from the worlds of politics, business and culture the opportunity to explore the improvements in the CARRÉ. The high-quality appearance of the exterior and interior areas and the optimised customer and visitor guidance systems guarantee a clear overview of the many options available in the CARRÉ. An impressive mapping show, which projected the special features of Bad Cannstatt and the CARRÉ onto the exterior façade of the shopping, office and health centre, was one of the evening's highlights. This was followed by two action days at the CARRÉ for young and old. A family party with a prize draw and cash-back action, as well as attractions such as a Wii game station, a flip-book cinema, balloon artists, caricaturists, children's make-up, walking acts, musical entertainment and a scavenger hunt across the CARRÉ rounded off the weekend with guaranteed fun.

 

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