Kids & Teens

UNSERE WORKSHOPS

OUR WORKSHOPS

In cooperation with our specialists, we support you in finding suitable solutions for project-oriented questions. We are convinced of the principle of lifelong learning and are always informed about changes and innovations in the field of children's marketing, youth marketing, family marketing and educational communication. With this well-founded knowledge, we can help you to tap into a young target group or work out initial solutions together with you in one of our workshops. We want to understand you and your specific challenges and learn to see through your eyes. That's why getting to know each other and mutual exchange are extremely important to us.

MINI-WORKSHOP

FOR PROJECT-ORIENTED QUESTIONS

Topics & Questions

  • Benefits of child and youth marketing for the company
  • Definition of objectives and target groups
  • Critical examination and optimisation of existing measures
  • Structuring a cooperation
  • Prioritisation of measures
  • Project evaluation

 

General conditions

  • approx. 4 hours
  • up to 5 participants
  • telephone briefing/preliminary talk
  • Workshop at the customer
  • Documentation

 

Methods

  • Discussion
  • Creative Methods

 

MIDI-WORKSHOP

ENTRY INTO CHILD, YOUTH AND FAMILY MARKETING AND EDUCATIONAL COMMUNICATION

Topics & questions

  • Development of the key points of a strategy
  • Coordinating the activities of different business units (e.g. different divisions, HR and CSR measures)
  • Target group expansion
  • Entry into social media

 

General conditions

  • 1 day
  • up to 8 participants
  • telephone or personal briefing/preliminary talk
  • Workshop at the customer
  • Documentation

 

Methods

  • Discussion
  • Creative Methods
  • Keynote speeches
  • Group work

 

MAXI-WORKSHOP

STRATEGY DEVELOPMENT

Topics & questions

  • Development of a children and youth marketing strategy
  • Common strategy of different business units
  • Strategy development across various age groups incl. addressing multipliers
  • Development of brand personality and positioning

 

General conditions

  • 2 days
  • up to 10 participants
  • telephone or personal briefing/preliminary talk
  • Workshop at the customer
  • Documentation

 

Methods

  • Discussion
  • Creative Methods
  • Keynote speeches
  • Group work

 

SOCIAL MEDIA WORKSHOP

FOR COMPANIES - WITH A VIEW TO THE YOUNG TARGET GROUP

Topics & questions

  • Overview of target group relevant social media channels
  • Functioning and focus of individual channels
  • Inventory and evaluation of existing measures
  • Approaches Social Media Channel Mix and Content Strategy

 

General conditions

  • approx. 4 hours
  • up to 5 participants
  • telephone briefing / preliminary talk
  • Workshop at the customer
  • Documentation

 

Contacts

KIDS & TEENS

EMPLOYER BRANDING

DIGITAL & COMMUNICATION

LIVE COMMUNICATION

PEOPLE & TALENTS

VISIT US

Epplestraße 225
70567 Stuttgart