Kids & Teens
UNSERE WORKSHOPS
OUR WORKSHOPS
In cooperation with our specialists, we support you in finding suitable solutions for project-oriented questions. We are convinced of the principle of lifelong learning and are always informed about changes and innovations in the field of children's marketing, youth marketing, family marketing and educational communication. With this well-founded knowledge, we can help you to tap into a young target group or work out initial solutions together with you in one of our workshops. We want to understand you and your specific challenges and learn to see through your eyes. That's why getting to know each other and mutual exchange are extremely important to us.
Topics & Questions
- Benefits of child and youth marketing for the company
- Definition of objectives and target groups
- Critical examination and optimisation of existing measures
- Structuring a cooperation
- Prioritisation of measures
- Project evaluation
Topics & questions
- Development of the key points of a strategy
- Coordinating the activities of different business units (e.g. different divisions, HR and CSR measures)
- Target group expansion
- Entry into social media
Topics & questions
- Development of a children and youth marketing strategy
- Common strategy of different business units
- Strategy development across various age groups incl. addressing multipliers
- Development of brand personality and positioning