Kids & Teens
DIGITAL MARKETING
Children and young people are already growing up with the latest digital technologies. From an early age they learn how to use smartphones, tablets and laptops and move safely in the digital space. In children's marketing, youth marketing or educational communication, it is therefore becoming increasingly important to invest communication budgets in digital technology. Communicate and interact at eye level with the young target group by considering digital channels in your brand communication right from the start. Whether digital advertising, social media marketing or newsletter marketing - we support you in the design of high-reach, convincing digital campaigns from conception to implementation. Social media channels such as Facebook, Instagram, Pinterest and Snapchat are checked by us according to target groups and included in the conception.
We conceive, design and develop target group-specific apps with an appealing design and simple usability - whether as an app for the web or for the smartphone. We programmed a comprehensive training application to provide our promoters with the appropriate support and to train them pedagogically for use in dealing with children, young people, families and educators. For use at trade fairs, road shows, at the POS or directly for the consumer, we conceived and programmed hybrid web applications that can be used on any platform. We create exciting, interactive touch points by developing applications. These stage your product and brand worlds, present communities or generate leads.
The opinion of our young target group is increasingly shaped by digital brand ambassadors and multipliers. They see influencers such as Gronkh or BibisBeautyPlance as trustworthy specialists and idols who convey authentic brand messages. We put your product authentically in the right light by exploiting this potential. We research target group-relevant influencers with suitable reach, make contact and control the presentation of your products.
Corporate websites must look good on any mobile device and be easy to use. We conceive, design and develop your responsive corporate website. We know how to design a simply structured user interface so that it inspires children with interactive elements and a design suitable for children. In cooperation with our KIDSperten, we take into account the special needs that each individual age group brings with it. We develop content strategies that place your website in the search engines so that your desired target group can find it. In order to bring you or your product to the top ranks, we prepare relevant content in a targeted manner.