Roadshow

SAP U19-EM

Services

Implementation, logistics, organisation/planning, personnel service, roadshow, showroom, sponsoring, control of all trades
Units:
Full Moon Promotion GmbH
Customer: SAP Deutschland SE & Co. KG

Full Moon Promotion GmbH was commissioned by SAP SE to accompany the European Football Championship 2016 with a road show. The tournament took place in Baden-Württemberg and the matches were played in the stadiums of Stuttgart, Mannheim, Sinsheim, Sandhausen, Großaspach, Reutlingen, Aalen, Ulm and Heidenheim.

For more than three weeks, the eight participating nations searched for the best U19 team in Europe. SAP SE was the official sponsor of the tournament and activated the sponsorship with a specially programmed tournament app and presented itself to the spectators as an attractive employer. Full Moon Promotion took over the entire logistics and provided additional staff to address the visitors. After the start at the opening game in the Mercedes-Benz Arena with 55,000 spectators, the tour ended at the final in Sinsheim in front of 25,000 stadium visitors. France became European champion.

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