Promotion

Rothaus Sampling campaign

Services

Implementation, organisation, personnel service
Units:
Full Moon Promotion GmbH
Customer: Badische Staatsbrauerei Rothaus AG

The Full Moon Promotion carried out a sampling campaign for the Badische Staatsbrauerei Rothaus at 14 Baden-Württemberg locations around Stuttgart, Ulm, Karlsruhe and Mannheim. The campaign took place over a weekend, during which a total of 25 hostesses - dressed in the Rothaus-Dirndl - handed out free Hefeweizen in a two-pack to visitors to the beverage market.

Due to the successful campaign, Full Moon Promotion carried out a final exit sampling at the MercedesCup.

Almost 3,900 cartons of the popular Hefeweizen were sampled by the promotion. Customers and visitors were enthusiastic about the promotion and especially about the fact that a "company like Rothaus gives out free samples".

DIGITAL EVENT & LIVE COMMUNICATION Referenz - Rothaus - Sampling campaign DIGITAL EVENT & LIVE COMMUNICATION Referenz - Rothaus - Sampling campaign

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