Employee Event, Product Launch, Meeting, Conference & Congress

Mercedes-Benz Compact Cars


Conception, consulting, walking acts, personnel deployment, graphics, productions
Full Moon Event GmbH
Customer: Mercedes-Benz Werk Rastatt

The Full Moon Event set the scene for the meeting of over 200 executives from Mercedes-Benz Compact Cars under the claim "Future is Compact | Compact Cars. Connected Team." implemented a two-day employee event in Rastatt and Baden-Baden. The entire management team was invited, from top management to the team leaders of the countries where the brand's compact cars are produced: Germany, Hungary, Mexico and China. Full Moon Event was responsible for the conception and consulting as well as the deployment of personnel and on-site support.

Full Moon Communication provided support with various communication measures such as the registration tool and the creation of give-aways.

For the event on the first evening, which focused on networking among the international guests, the Full Moon Event brought a piece of home to the Baden-Baden design hotel Roomers for the participants. The varied, typical appetizers offered the guests a foretaste of the other culinary delights that were to follow that evening. In order to emphasise the regional, German delicacies, the main courses focused more on the local cuisine. The highlight, however, were the desserts, which were then served in a country café specially created and elaborately decorated for the event. Hostesses in typical national costumes rounded off the international atmosphere.

On the second day, the focus was on the strategy for the coming year and above all on digitalisation. The venue for the event was a bodyshell hall at the Mercedes-Benz plant. The production process of the new Mercedes-Benz A-Class was shown in an exciting way with the help of virtual reality glasses. In addition, the guests were able to experience short presentations in so-called specialist and fun labs, for example a pit stop or test drives on a demanding outdoor course. A keynote speech on the subject of leadership and a round of talks with the managing directors were also on the agenda.  

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Epplestraße 225
70567 Stuttgart