Temporary Store & Exhibition, Roadshow B2B, PR Event, Product Launch

Mazda Mazda Lounge


Conception, consulting, public event, stand construction, roadshow, brand communication, brand strategy, personnel deployment, POS
Full Moon Event GmbH
Customer: Mazda Motors (Deutschland) GmbH

For the product presentation of the new Mazda MX-5 RF and the German premiere of the new Mazda CX-5, the Full Moon Event initiated something completely new: a Mazda Lounge as a pop-up store.

After two trade fairs successfully conceived for Mazda Motors (Deutschland) GmbH - the Photokina and the IFA - the Full Moon Event now implemented an exclusive pop-up store in the two major cities of Düsseldorf and Berlin. In an urban setting, a unique experience was created which, over a period of 41 days in total, took thousands of visitors through the world of Mazda, inviting them to linger at the barista's and take home the impressions gained in the form of a 120-degree photo printout. In addition, thanks to the cooperation between Mazda and Bose GmbH, anyone interested had the opportunity to test the sound of a Bose system in the sound simulator and win one of the popular Bose products in a competition.

The highlight of the Temporary Store was the premiere of the new Mazda CX-5, which was presented to Mazda dealers, customers and celebrities such as Sophia Tomalla and Noah Becker for the first time on German soil in Düsseldorf and then in Berlin.

For Mazda as well as for the Full Moon Event, the unusual presentation was a complete success, drawing attention to the brand and the new models and breaking new ground.

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Epplestraße 225
70567 Stuttgart