Roadshow

Mazda Live

Services

Planning, organisation, logistics, implementation, event management, promotion stand, product presentation, staff training, personnel service, POS promotion
Unit: Full Moon Promotion GmbH
Customer: Mazda Motors (Deutschland) GmbH

In order to increase the brand perception of the car manufacturer Mazda Motors (Deutschland) GmbH, Mazda dealers in Germany have the possibility to rent a Promotion Cube for an individual period of time throughout the year. During this period, Full Moon Promotion is responsible for the entire implementation from logistics and personnel planning to follow-up work and acts as a contact partner for the dealers.

Via a microsite specially developed by Full Moon Digital, the dealers can request one of two different Promotion Cubes, which can be moved from place to place without much effort thanks to their modular system. A total of 74 events were implemented in 2017.

The Promotion Cubes are preferably requested for regional motor shows, city festivals or information events. Staff specially trained on the system and the individual Mazda models are regarded as contact persons and sources of information for visitors. In addition, Full Moon Promotion is responsible for reporting and evaluation of the individual events in order to take any wishes and changes into account.

The demand among Mazda dealers is constantly increasing, which is why Full Moon Promotion will again be responsible for the implementation of the Mazda Live project in the coming year.

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