Temporary Store & Exhibition

Mazda IFA


Conception, consulting, brand communication, trade fair, trade fair concepts, personnel selection, personnel training, personnel deployment, personnel administration, consumer promotions, market, competition & target group analysis
Full Moon Promotion GmbH
Customer: Mazda Motors (Deutschland) GmbH

As an existing agency of Mazda Motors (Deutschland) GmbH, Full Moon Promotion organised the presentation of the automobile manufacturer at the International Consumer Electronics Fair - IFA for short - in Berlin. The cooperation included the conception, planning and implementation.

The aim was to present and stage the combination of automobile and technology at the exhibition stand. Five vehicles in the typical eye-catching Mazda red like the Mazda CX-3, CX-5 and MX-5 RF formed the centre of the stand and at the same time a striking contrast in the exhibition hall. Two Promotion Cubes on the surface rounded off the presentation.

Car-explainers trained in advance by Full Moon Promotion informed and advised the visitors about the current models, design and technology of the Japanese automobile. The trade fair guests had the opportunity to listen to the musical sound of the BOSE system live, to see for themselves and to take part in the BOSE prize draw. The prize was the loudspeaker box "BOSE-Soundlink".

A special highlight was also the 360° photo module, which put the Mazda MX-5 RF multi-dimensionally in scene and attracted a lot of attention. The visitors took a seat in the Mazda MX-5 RF and were photographed from all sides. They then took this printed 360° photo home with them and were also sent to them by e-mail as a GIF file.

The Full Moon Promotion succeeded in presenting the connection between automobile and technology in a clear and attention-grabbing way, inspiring the visitors and implementing a successful trade fair appearance for Mazda Motors (Deutschland) GmbH.

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Epplestraße 225
70567 Stuttgart