Roadshow

LG Electronics „Window to another world“

Services

Implementation, organisation, showroom, product presentation, location scouting, staff training, cooperation, logistics, room concept, production, implementation Partner: Vico Research & Consulting GmbH
Units:
Full Moon Promotion GmbH
Customer: LG Electronics Deutschland GmbH

For the presentation of the premium product line Signature, Full Moon Promotion, in collaboration with Vico Research, designed a unique 4D showroom in June 2017, where visitors could experience the world's thinnest TV up close and full of emotion. A road show in four German cities - Hamburg, Munich, Frankfurt and Berlin - opened the "window to another world".

The aim of the campaign was to take people away for a short moment from the hectic pace of everyday life and take them into a new world with the help of the new LG Signature OLED TV W7. Four short films were presented which showed how people escape from their everyday lives in different ways. The focus was on the four elements fire, water, earth and air. The highlight of the whole thing was the real experience of these elements - including a hot air balloon ride or a glacier tour through Iceland with unique scenic images and impressions. The combination of a 360° sound system, the highest image quality and the OLED display, which is only four millimetres thick, gave the visitors the feeling of being able to participate in the adventure live and on site.

Full Moon Promotion was responsible for the organisation, production and logistics as well as location scouting, room conception and the subsequent implementation. In addition, they supported with trained personnel to create a unique 4D experience cinema in the middle of the big city.

You can find the video of the roadshow here: https://www.facebook.com/LGDeutschland/videos/10154652526628093

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