Promotion, Roadshow B2C

Kärcher Ghostbusters


Conception, idea, realisation, organisation, film production, promotion stand, POS promotion, product presentation, staff training, cooperation, logistics, production, POS production, expert marketing, booking, planning, communication concepts, image retouching & composing, target group analysis, campaign development, packaging, dispatch handling, production monitoring, quality assurance, production handling, flyer/advertising material, roll-ups
Full Moon Promotion GmbH
Customer: Alfred Kärcher Vertriebs-GmbH

The Ghostbusters are coming! In view of the remake of the Ghostbusters film, which was already very successful 30 years ago, Kärcher launched a Germany-wide roadshow to present new products. The roadshow included the Ghostbusters Mobile with HD Full Control Kärcher devices including accessories, beach flags, WV demonstration window vacuum cleaners, give-aways and promoters in Ghostbusters outfits.

Two vehicles were modelled on the original and converted into Ghostbusters mobiles. With the help of Full Moon Communication, Full Moon Promotion conceived the eye-catching look of the vehicles, designed and produced flyers, posters and newspaper ads for the roadshow stops on site. It also took over the production process, had personalised flyers produced and sent to all locations.

102 cities in southern and northern Germany were visited by the Ghostbusters mobiles during the roadshow. Full Moon Promotion provided a total of 6 teamers and 15 promoters, who were trained and briefed in advance on Kärcher products. During the publicity-effective tour, the visitors were able to touch, try out and inform themselves about Kärcher products. On top of that, the Ghostbustermobiles made for many smiling faces. On site, the visitors enjoyed being photographed in front of the vehicle, "captured" by the roadshow and inspired by the products.

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Epplestraße 225
70567 Stuttgart