Roadshow B2C

Fiat 500L POS Events

Services

Analysis, Conception and Consultation Services, Pedagogical Expertises, PR-Work, Collaborations, Retail Design, Road Show, Walking Acts, Production, Personnel Selection, Training and Deployment Partners: viacom international media networks (nickelodeon), Foto: Marc Gilardone, Video: Priory Studios

Units:

Full Moon Kids & Teens GmbH

Customer: Fiat Group Automobiles Germany AG

Partner: Viacom international media networks (Nickelodeon)

Partner Fotografie: Marc Gilardone

Partner Film: Priory Studios

In the course of presenting the “Fiat 500” models, “Fiat 500L Trekking” and “Fiat 500L Living”, the “Fiat 500L Family Funtour” took place in several car dealerships in Germany; a sure way to impress the visiting families. With pedagogic know-how in the area of children’s marketing, various event modules were conceptualised, promising fun and exciting activities for young and old. A parcour, a great 3D-puzzle, a Fiat drawing contest and the diversified stage programme with the special guests “Dora” and “SpongeBob” rounded off the project. Full Moon People’s specially trained employees, provided comprehensive information and motivated the guests to take part in test runs.