Corporate Event, Event, Employer Branding

smart 20 Years of smart

Services

Conception, realisation, organisation, programme design, personnel service, personnel training, event management, control of the trades, logistics, location research, planning, photo production, booking artists, musicians & presenters, graphics
Unit: Full Moon Event GmbH
Customer: smart

On the occasion of smart's 20th birthday, Full Moon Event staged a large anniversary celebration on 15,000 square metres at the plant site in Hambach, France. Over 5,000 international guests celebrated, including enthusiastic employees, fans and customers of the brand. The Full Moon Event created an entertaining, varied programme to ensure that the visitors had an unforgettable day. Full Moon Communication supported the event with various communication measures, such as the creation of graphics and the production of steles, signage, floor templates and hat banderoles. The smart story in Hambach, Lorraine, began with the inauguration of the plant by Helmut Kohl and Jacques Chirac and was told in a parade on the show stage. During the show, representatives of the smart fan clubs, the staff, the dealers and the Daimler management as well as pioneers and supporters of the brand also offered their congratulations. The musical highlight was the premiere of the official birthday song "20 yeahs" by singer Noah Slee. Also on show and experienced were a Disco smart, a "Papamobil" smart, an ice cream van smart and the Minions were also represented with an elaborately designed model. While the young fans got their money's worth with make-up and tape art. As a highlight, the Full Moon Event organised a colourful birthday parade through the region around the plant with over 1,000 vehicles over a length of more than two and a half kilometres.

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